Tuesday, 21 April 2015
Evaluation: Question 7
With Question 7 I used a software named Google Presentations, I had originally set out to use Emaze but found trouble embedding that successfully into my blog.
Monday, 20 April 2015
Evaluation: Question 5
For Question 5 I have used the technology of Gliffy, a mind map software that I am completely new with.
Evaluation: Question 4
For who would my audience be for the film and why I will use two different technologies, one being WordItOut
I will also use another technology to express my target audience for Redemption, Slideshare.
Evaluation: Question 3
This is a voice recording of me and my group discussing what kind of media institutions might distribute my media and why.
It became a commentary over the top of my actual video discussing the original question.
Media Evaluation: Question 3 from Oliver Revill on Vimeo.
Media Evaluation: Question 3 from Oliver Revill on Vimeo.
Evaluation: Question 2
For my second technology, I have used Voki, a technology I have used and practiced with before. The Voki's name is Emma and is the character in our Thriller. Emma in Redemption Voki
This is another representation in Redemption using Voki again. Younger people's representation in Redemption:
and the final representation of Ethnicity in Redemption Ethnic Background representation in Redemption:
This is another representation in Redemption using Voki again. Younger people's representation in Redemption:
and the final representation of Ethnicity in Redemption Ethnic Background representation in Redemption:
Evaluation: Question 1
As I will be exploring a plethora of different technologies, my first question is shown on Prezi, a software that allows presentations to be easier accessed.
Friday, 17 April 2015
Textual Analysis: Red Lights
This is my Textual Analysis of Red Lights (2012)
Red Lights is a film written and directed by Rodrigo Cortés, also famous for Buried and The Contestant. The film is a drama-mystery-thriller about following the rivalry between two people, and then one go mysteriously missing.
Red Lights is a film written and directed by Rodrigo Cortés, also famous for Buried and The Contestant. The film is a drama-mystery-thriller about following the rivalry between two people, and then one go mysteriously missing.
The Red Lights then appear through a high paced scatter of the lights, white lights blur out and red lights appear, not knowing what the plot is about at this moment, I believe, as the film is called RED LIGHTS, it is an allusion to the Red Light District, notorious for prostitution and crime.
The white lights would be a representation of purity, women but at night, they change. It's an obscure interpretation but the film's plot or themes are all unknown right now.
 | |||||
| This is one of the first visual aspects of the film, to me it reminds me of a child making shadow-puppets on the wall, or the concept of being a puppet-master. This takes a creepy turn when contrasted the child-like anecdotes to the peep-hole like central image, surrounded by blackness. Explaining to me, there is manipulation heavily at hand in this film. The simplicity of the opening creates a rather interesting opening, especially as the letters randomly change in size for a frame or two, implying that something is going to change, something out of the normal is occurring, a malfunction or anomaly in the system.
|
The white lights would be a representation of purity, women but at night, they change. It's an obscure interpretation but the film's plot or themes are all unknown right now.
 |
| White, blurred lights take over the screen for a brief few seconds, darkness is still overall taking over the screen but theres a few specs of light, specs of hope in this plot. This is ironic due to the name of the film being named red lights, which could back up my theory of anomalies, the normal would be these white lights that we are introduced to, red lights are the malfunctions. |
 |
| It then cuts the sequence to an extreme close up of an eye (continuing the abnormality of the names of actors, etc), the focus on eyes and watching, could allude to judgment, always being watched, either the religious references of God being ever watchful, ever knowing, omniscient and the deliverer of judgment. Or, society and their judgment, similar to God, but society are fickle and could quickly decide to turn against someone, a celebrity or idol, with one news report. The text is continuing to jitter, creating a psychological tone of the film, making the audience feel uncomfortable. This could also explain the first picture, an eye-shaped hole. One person's perspective, unreliable, it could all link to one person and them witnessing something important that drives the plot forward.  The sequence then cuts to a woman being crucified, which fits into two theories of mine previously suggested, the desecration of women through the eyes of God, as crucifixions are primarily related to the Death of Jesus Christ and Red Light District being associated with prostitution, I conclude that the representation of women in this film will be biased to the protagonists views and perspective, whether they are a woman or not. This women is also shown to be victimised, she is showed in the colour white inferring innocence and purity, it would be different if she was wearing red as they are the two colours highlighted in this opening so far, one showing normality and the other prostitution. The innocent woman getting executed could be a representation of the fickleness of society and their tendency to turn on the innocent, vilifying the community. |
Textual Analysis: The Girl with the Dragon Tattoo
Within this Blog Post I will be analysing selected screen shots from The Girl with the Dragon Tattoo.
The Girl With The Dragon Tattoo, to conclude, utilises colour and visually discordant sequences in order to create certain representations effectively to its desired destination, I think this destination was a foreshadowing of the narrative in the film, which is a representation of society.
 |
| The first screen shot comes seconds into the opening, introducing the director, David Fincher. The shot is of a black sea, representing the descent into shame, a sea of troubles, a natural, unstoppable, inevitable force. The black hue to the entire opening gives a negative undertone, the colourless opening revealing the conventions of horror, murder, death and evil. Key themes within this film. The words 'DAVID FINCHER' are capitalised, larger to the rest of the title, giving David Fincher primary credit for the film, as he is the director and famous for a lot of different films the film wants to make clear that this is a David Fincher film. There is light at the top of the screen, off screen but the source is unidentifiable. White being a symbol of Hope, but, as we can see, the black tone is consuming all other colour within this opening. |
 |
| The second screen shot is of the title of the film, even this is getting overrun by the oil, this domination of oil is a theme throughout this opening that is an allusion to crime, crime is everywhere in the world, crime is destroying everything also, as this is a crime thriller, my theory is believable and relatable. The Girl with the Dragon Tattoo is an ambiguous title as we are unaware of this girl, we assume she is integral to the plot, maybe the main character, or victim. As this is the first time we are made aware of the film's title (apart from prior knowledge) it is important that representations and symbolisations are instant. The text is of white again, and it is being overlapped by the black oil, this infers to me that not only the film is full of crime, but maybe The Girl gets involved within crime also. |
 |
| Even though the theme is the same, following this liquid, this is an entirely different meaning, before it was destroying structures, now it is running through a keyboard like a rives, an infestation of intelligence and at the professional work place, crime is infiltrating the online area also, not only physical crime but mental crime, crime involving knowledge and data. As this is a change in concept, it is highlighting all the different areas where crime is involved, and there's a lot of them, shown by the plethora of situations involving this oil, this plague. This is the first hint to location I receive as the keyboard is in English, and therefore, it singles it down to Europe or North America. I would assume Europe due to David Fincher being announced as the director.  The Girl with the Dragon Tattoo, according to my interpretation of the opening 5 screen shots is of crime throughout the world. |
Monday, 16 March 2015
New Technologies: Voki
I decided to research into other modes of communication so when I have written my evaluation I can use technologies to convey the messages. We will end up using a plethora of different technologies, for example:
Voice Over
On Camera
Prezi
and Voki
I quickly tested Voki out and create a character with a little message. I messed around with some of the special features and made a funny little persona.
On Camera
Prezi
and Voki
I quickly tested Voki out and create a character with a little message. I messed around with some of the special features and made a funny little persona.
Thursday, 22 January 2015
Preproduction: Lighting Practice
We was given the Nikon DSLR to shoot pictures and videos of different lighting in preparation for our thriller opening. We was also allowed to play around with a few different lenses, we managed to experiment and create some original, interesting shots. We was able to adjust lighting and focus to make professional looking photos with different atmospheres.
We then improvised using different coloured folders; pink, blue and yellow to create different ambiences and was able to change the potential genres, for example; fantasy, horror and parody. This was extremely interesting as we acquired the ability to physically affect the mise-en-scene with props.
This is the equipment we used, a bright flash light and coloured folders. By getting practice with this equipment we are allowing ourselves to, in effect, throw ourselves into shooting with enough practice to create our desired effects.
Monday, 12 January 2015
David Lynch: Thriller Director
David Lynch
David Lynch is the notorious American film director of films such as; Mulholland Drive and Blue Velvet. Films with more sick and violent themes, definitely not family films, his films are extremely disturbing, for example his biographical film named The Elephant Man.
The best way to describe him or his works are as an absurdist, his work is very surreal.
Motifs in Lynch's films: Leading film critics Le Blanc and Odell to state that "his films are so packed with motifs, recurrent characters, images, compositions and techniques that you could view his entire output as one large jigsaw puzzle of ideas", if you've ever watched one of his films you will understand what we mean, Blue Velvet is a surreal film that you won't understand unless you think like David Lynch.
Even though he is an American film director, his films are influenced by a lot of European film directors, such as, Fellini and Tati, however he was influenced by Stanley Kubrick a lot and Billy Wilder's Sunset Boulevard.
As we are shooting a thriller opening, I will study a lot of Lynch's movies, especially the openings, and how they convey messages.
Planning: Storyboards
A key part of Preproduction is storyboarding our Thriller Opening.
This helped us greatly as it allows us to visualise the scenes and shots we are going to do, I am happy with the visualisation we have with these storyboards.
Tuesday, 6 January 2015
Filmmaking: Initial Ideas
As we are creating the opening to a Thriller, we thought it would be best to create a brainstorm of ideas, it was interesting to find out what 'Thriller' meant to each of us, when talking about Thrillers to one of us it meant Silence of the Lambs and Se7en and to another member of our group a Thriller was more like Primal Fear and Memento. We discovered sub-genres and let them influence our decisions and ideas; Psychological and Crime Thrillers primarily. When thinking about our plot a plethora of narrative devices were flying through my head, Plot Twists and Deus Ex-Machinimas but we eventually settled on making it very implicit attacking our viewers phobias and fears of darkness, heights and insects.
Monday, 8 December 2014
The Kuleshov Effect
"The Kuleshov Effect is a film editing (montage) effect demonstrated by Russian filmmaker Lev Kuleshov in the 1910s and 1920s.It is a mental phenomenon by which viewers derive more meaning from the interaction of two sequential shots than from a single shot in isolation." - Wikipedia
Me, Emma and Jake attempted to recreate this effect within the school premises as it would be important to understand the effect of cutaways to maximum capacity to prepare us ultimately for our AS Thriller Piece.
Lev Kuleshov was a Soviet Filmmaker who was originally involved with the dissection of the basics of filmmaking, he researched the dissection of film for juxtaposition and in consequence revolutionised the assembly of film.
"In a 1964 interview for the show Telescope, Alfred Hitchcock called this technique “pure cinematics – the assembly of film.” Sir Hitchcock says that if a close-up of a man smiling is cut with a shot of a woman playing with a baby, the man is portrayed as “kindly” and “sympathetic.” By the same token, if the same shot of the smiling man is cut with a girl in a bikini, the man is portrayed as “dirty.”" - Elements of Cinema
Me, Emma and Jake attempted to recreate this effect within the school premises as it would be important to understand the effect of cutaways to maximum capacity to prepare us ultimately for our AS Thriller Piece.
Lev Kuleshov was a Soviet Filmmaker who was originally involved with the dissection of the basics of filmmaking, he researched the dissection of film for juxtaposition and in consequence revolutionised the assembly of film.
"In a 1964 interview for the show Telescope, Alfred Hitchcock called this technique “pure cinematics – the assembly of film.” Sir Hitchcock says that if a close-up of a man smiling is cut with a shot of a woman playing with a baby, the man is portrayed as “kindly” and “sympathetic.” By the same token, if the same shot of the smiling man is cut with a girl in a bikini, the man is portrayed as “dirty.”" - Elements of Cinema
Friday, 28 November 2014
Research and Planning: Age Rating
I have decided to research the BBFC Age Rating System, what makes a film a 15? what makes a film an 18?
Due to my film being a thriller, to be appropriate and befitting I believe it would have to be rated either 15 or 18.
If I watched a 15 rated film, what would I expect to see? (extract from BBFC.co.uk)
If I watched an 18 rated film, what would I expect to see? (Extract from BBFC.co.uk)
I was unaware, but there is also an age classification called R18 which in common tongue is porn, even pornographic content has a content restriction, for example, in an R18 film, consensual sex is allowed but some certain extreme features are not allowed such as Urolagnia and uses of illegal drugs.
I predict that our thriller piece will only have an age rating of 15, if we include any violence into it then it will be implied, there will be limited dialogue, definitely not enough to include swearing. The film would be 15 but the opening could even be a 12, it will be dark and have a tone of crime but it won't include gore nor blood, only a scene where the murder of a woman is implied.
If I watched a 15 rated film, what would I expect to see? (extract from BBFC.co.uk)
- strong violence
- frequent strong language (e.g. 'f***').
- portrayals of sexual activity
- strong verbal references to sex
- sexual nudity
- brief scenes of sexual violence or verbal references to sexual violence
- discriminatory language or behaviour
- drug taking
If I watched an 18 rated film, what would I expect to see? (Extract from BBFC.co.uk)
- very strong violence
- frequent strong language (e.g. 'f***') and / or very strong language (e.g. ‘c***’)
- strong portrayals of sexual activity
- scenes of sexual violence
- strong horror
- strong blood and gore
- real sex (in some circumstances)
- discriminatory language and behaviour
I was unaware, but there is also an age classification called R18 which in common tongue is porn, even pornographic content has a content restriction, for example, in an R18 film, consensual sex is allowed but some certain extreme features are not allowed such as Urolagnia and uses of illegal drugs.I predict that our thriller piece will only have an age rating of 15, if we include any violence into it then it will be implied, there will be limited dialogue, definitely not enough to include swearing. The film would be 15 but the opening could even be a 12, it will be dark and have a tone of crime but it won't include gore nor blood, only a scene where the murder of a woman is implied.
Audience Theory: Gerbner, Cultivation Theory and Lazarsfeld, Hypodermic Needle Theory
The Cultivation/Culmination theory
The cultivation theory divides audience into Light Viewers and Heavy Viewers
- Heavy Viewers are affected by the Mean World Syndrome, where they believe the world is nastier than they think.
These watch TV for 4 or more hours a day.
- Light Viewers watch the TV for less than 4 hours a day.
Chandler put forward the argument that "The more we live with TV, the more invisible it becomes"
believing that what we become tolerant of what we watch on TV, if we watch a lot of violence on TV then we will believe its socially acceptable to be more violent.
It was put forward that the more TV you watch; the more materialistic you get, indifferent about environmental issues, more racist and more violent
George Gerbner observed that in primetime, TV was 80% violence. So, heavy viewers was watching 80% violent TV, if his theory was correct, proving that the Heavy Viewers would get about 80% more violent due to their tolerance with violence in real life.
The Hypodermic Needle theory
When the entire concept of advertising and conveying a message was still fairly new, when TV was only a couple of decades old, Governments was interested with advertising and in effect, Propaganda was created to try and persuade people to do as they said, exactly.
The Hypodermic Needle theory suggests that the message relayed in advertisements will transmit itself into the mass consciousness of the mass audience, it implies that all audiences are passive or heterogenous. That what we watch on TV will affect us directly and brainwash us into doing what the media makers want, if they advertise a lot of violent TV then we will be violent.
The Uses and Gratification theory
This theory is different to the preceding two theories as both of them (Gerbner and Lazasrfeld)
The cultivation theory divides audience into Light Viewers and Heavy Viewers
- Heavy Viewers are affected by the Mean World Syndrome, where they believe the world is nastier than they think.
These watch TV for 4 or more hours a day.
- Light Viewers watch the TV for less than 4 hours a day.
Chandler put forward the argument that "The more we live with TV, the more invisible it becomes"
believing that what we become tolerant of what we watch on TV, if we watch a lot of violence on TV then we will believe its socially acceptable to be more violent.
It was put forward that the more TV you watch; the more materialistic you get, indifferent about environmental issues, more racist and more violent
George Gerbner observed that in primetime, TV was 80% violence. So, heavy viewers was watching 80% violent TV, if his theory was correct, proving that the Heavy Viewers would get about 80% more violent due to their tolerance with violence in real life.
The Hypodermic Needle theory
When the entire concept of advertising and conveying a message was still fairly new, when TV was only a couple of decades old, Governments was interested with advertising and in effect, Propaganda was created to try and persuade people to do as they said, exactly.
The Hypodermic Needle theory suggests that the message relayed in advertisements will transmit itself into the mass consciousness of the mass audience, it implies that all audiences are passive or heterogenous. That what we watch on TV will affect us directly and brainwash us into doing what the media makers want, if they advertise a lot of violent TV then we will be violent.
The Uses and Gratification theory
This theory is different to the preceding two theories as both of them (Gerbner and Lazasrfeld)
Monday, 24 November 2014
Se7en Textual Analysis with 3-Frame Analysis
I have analysed the opening to Se7en including a Three Frame Analysis to research the thriller industry for when we create our piece.
Monday, 17 November 2014
Thriller Opening Conventions
I have decided to do research involving the conventions of Thriller so I will have more of an idea what to include in my opening.
Conventions
Low-key lighting
Quick cuts
Shadows
Changes in angles of shots
Use of Mirrors
Cinematography
Extreme/close ups
Hidden identity of Antagonist (behind, silhouette etc.)
Black and White Hue or Fine Grain
Iconography
Weapons (Guns, daggers etc.)
Urban Settings
Sound
High tension in music
Diegetic sound of breathing
Impending Music
Discordant Sounds
Editing
Obtrusive
Montage
Flashback
Themes
Terrorism
Conspiracy
Religion
Supernatural
Crime
Drama
ConventionsLow-key lighting
Quick cuts
Shadows
Changes in angles of shots
Use of Mirrors
Cinematography
Extreme/close ups
Hidden identity of Antagonist (behind, silhouette etc.)
Black and White Hue or Fine Grain
Iconography
Weapons (Guns, daggers etc.)
Urban SettingsSound
High tension in music
Diegetic sound of breathing
Impending Music
Discordant Sounds
Editing
Obtrusive
Montage
Flashback
Themes
Terrorism
Conspiracy
Religion
Supernatural
Crime
Drama
Researching the Industry
Brief History
The film industry began with The Lumière Brothers shooting their first film named Arrival of A Train At La Ciotat in 1896. These brothers are iconic to the film industry as their work features in the modern film named Hugo directed by Martin Scorsese.
The Lumière Brothers created a lot of films, for example Moscow: Tverskaia Street and The Pyramids. These then inspired other early cinematographers such as Georges Méliès (who also features in Hugo) with the film Le Voyage Dans La Lune, the revolution of films took the world by surprise, the notion of moving images simply of a train heading towards the camera eventually evolved in the creation of Blockbusters such as Avatar and Inception, the gradual change of silent movies, to colour, to CGI, to 3D is truly remarkable.
From Méliès to Hitchcock to Scorsese to Fincher to Tarantino to Mendes, from Rear Window and Psycho to Kill Bill and American Beauty, the creation of genres took place later on when the audience began to expect more.
A moving train used to be enough to wow an audience, now it takes a lot more, innovative and unique plot with great character development, themes to your preference and other factors that The Lumiere Brother's didn't have to take into effect, they could create what technology allowed them to, whatever their imagination could allow them to imagine and create.
In this textual analysis I will be analysing the film industry as a whole, however I will especially highlight the Contemporary Thriller Genre as that is my end goal, I will keep in mind my practical task, to create a short opening to a thriller film.
Before we begin creating our movie, we need to research the context of development, there are five phases when creating a movie, these are:
Development
In development there are a further 8 factors to consider.
In development you need to hire the original team, Screenwriter, Directors and Assistant Directors, Cinematographer and all the crew; Location Scout, Costume Designers etc. It is where you decide whether the film will be financially viable, have an audience. It's the key part of filmmaking where people fail due to lack of preparation.
Preproduction
In preproduction, it is what it states, you prepare for production.
Filmmakers plan the locations, plan shooting, plan the budget, casting, shot list, costumes, overall organisation, travel and accommodation.
If Development has been done well then Preproduction should be a lot easier, Preproduction is a key, where Storyboarding and Scriptwriting has to be finalised ready for Production.
Production
Production is where the actual filming takes place, this is where the cast rehearse and the crew plan the scenes to create the ideal situation, principal photography is done. All of the plans from Preproduction and Development get converted into the Production process, all of the shots are created, all the scenes are filmed.
The shot would have been blocked by the director and all people need to do is keep to the plan and shoot the film.
Postproduction
In Postproduction, all of the footage shot in Production is edited, put together in an appropriate sequence, the sound is mixed, specialist people will be hired to use The Art of Foley to create more realistic sounds, the score is created, sound effects and music is finalised.
A trailer should be created, a 90 second clip that will be interesting enough to give the viewers a small overview of the film. Depending on in which language it was shot in and where the film is being distributed, dialogue scripts should be created so when played in foreign countries, sub-titles will be used to aid in understanding dialogue.
All the finishing touches should be made, visual effects created and it should be ready to be a feature film.
Distribution
The success of a film is usually celebrated by the director, producer and screen writer, etc. However an even bigger part to the film making process is distributor and marketer. In my opinion the film Cloverfield was marketed extremely well. The film itself only achieved a 7.1 rating on IMDB but managed to gross over $80,000,000. It released a series of teaser trailers to spark a lot of hype.
Cloverfield used techniques of viral marketing such as:
Teaser Trailers, Synergy (with Japanese drink named Slusho) and an extremely intriguing technique where they created their own websites spreading conspiracies similar to those reached in Cloverfield to attract more viewers and hype.
Distribution is important to advertise the film, to create revenue for the film, to get viewers and audience to increase the overall income.
Films will be played in cinemas all over the world, the more cinemas that play your film, the more people will watch your film, distribution allows people to watch the movie and in effect raise the total gross of the film.
The film industry began with The Lumière Brothers shooting their first film named Arrival of A Train At La Ciotat in 1896. These brothers are iconic to the film industry as their work features in the modern film named Hugo directed by Martin Scorsese.
The Lumière Brothers created a lot of films, for example Moscow: Tverskaia Street and The Pyramids. These then inspired other early cinematographers such as Georges Méliès (who also features in Hugo) with the film Le Voyage Dans La Lune, the revolution of films took the world by surprise, the notion of moving images simply of a train heading towards the camera eventually evolved in the creation of Blockbusters such as Avatar and Inception, the gradual change of silent movies, to colour, to CGI, to 3D is truly remarkable.
From Méliès to Hitchcock to Scorsese to Fincher to Tarantino to Mendes, from Rear Window and Psycho to Kill Bill and American Beauty, the creation of genres took place later on when the audience began to expect more.
A moving train used to be enough to wow an audience, now it takes a lot more, innovative and unique plot with great character development, themes to your preference and other factors that The Lumiere Brother's didn't have to take into effect, they could create what technology allowed them to, whatever their imagination could allow them to imagine and create.
In this textual analysis I will be analysing the film industry as a whole, however I will especially highlight the Contemporary Thriller Genre as that is my end goal, I will keep in mind my practical task, to create a short opening to a thriller film.
Before we begin creating our movie, we need to research the context of development, there are five phases when creating a movie, these are:
- Development
- Pre-production
- Production
- Post-production
- Distribution
Development
In development there are a further 8 factors to consider.
- Story - developing the script with the director and script editor. Converting the first draft into second drafts until they eventually reach a final
- Appeal
- Genre
- Past Experience
- Budget
- Castability
- Marketability
- Payability
In development you need to hire the original team, Screenwriter, Directors and Assistant Directors, Cinematographer and all the crew; Location Scout, Costume Designers etc. It is where you decide whether the film will be financially viable, have an audience. It's the key part of filmmaking where people fail due to lack of preparation.
Preproduction
In preproduction, it is what it states, you prepare for production.
Filmmakers plan the locations, plan shooting, plan the budget, casting, shot list, costumes, overall organisation, travel and accommodation.
If Development has been done well then Preproduction should be a lot easier, Preproduction is a key, where Storyboarding and Scriptwriting has to be finalised ready for Production.
Production
Production is where the actual filming takes place, this is where the cast rehearse and the crew plan the scenes to create the ideal situation, principal photography is done. All of the plans from Preproduction and Development get converted into the Production process, all of the shots are created, all the scenes are filmed.
The shot would have been blocked by the director and all people need to do is keep to the plan and shoot the film.
Postproduction
In Postproduction, all of the footage shot in Production is edited, put together in an appropriate sequence, the sound is mixed, specialist people will be hired to use The Art of Foley to create more realistic sounds, the score is created, sound effects and music is finalised.
A trailer should be created, a 90 second clip that will be interesting enough to give the viewers a small overview of the film. Depending on in which language it was shot in and where the film is being distributed, dialogue scripts should be created so when played in foreign countries, sub-titles will be used to aid in understanding dialogue.
All the finishing touches should be made, visual effects created and it should be ready to be a feature film.
Distribution
The success of a film is usually celebrated by the director, producer and screen writer, etc. However an even bigger part to the film making process is distributor and marketer. In my opinion the film Cloverfield was marketed extremely well. The film itself only achieved a 7.1 rating on IMDB but managed to gross over $80,000,000. It released a series of teaser trailers to spark a lot of hype.
Cloverfield used techniques of viral marketing such as:
Teaser Trailers, Synergy (with Japanese drink named Slusho) and an extremely intriguing technique where they created their own websites spreading conspiracies similar to those reached in Cloverfield to attract more viewers and hype.
Distribution is important to advertise the film, to create revenue for the film, to get viewers and audience to increase the overall income.
Films will be played in cinemas all over the world, the more cinemas that play your film, the more people will watch your film, distribution allows people to watch the movie and in effect raise the total gross of the film.
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